For brands
Your gear, in the record riders check before they buy.
Gravel Wire is the structured record of what riders actually ran at specific races, under specific conditions — every line carrying a tag saying where it came from. A rider deciding what to run at Unbound looks at what worked at Unbound. That is the moment your product is either in the record or missing from it.
What a partnership is
Six things, and they are not equally weighted. The first three are the product.
01
Purchasable links on gear that is already in the record
Your product appears in top-rider setups because a rider ran it. Where it does, it becomes something a reader can buy. The link follows the evidence — we do not add a product to a setup because its maker is a partner. The shop is in build.02
Placement, as an image that links
Your product photography, at full width, linking through. No banners, no countdowns, no interstitials, no “only 3 left”. The page is read by people making a considered equipment decision and sales chrome reads as noise to them.
Example — a placement on a setup record. Illustrative render; no brand has activated. 03
Paid ordering in the shop
The highest tier sorts to the top of shop lists. This is ordering within the shop and nothing else — it never touches a setup score, a rating or an aggregate, and those have no override path for anyone, including us.04
Partner logo inclusion
Your mark on the partner surfaces, labelled as what it is.05
“The Official ___ of Gravel Wire”
Available in categories we do not rank — eyewear, nutrition, kit. Deliberately not available in a category the data speaks about: buying the title of Official Tire would make every tire figure on the site worth less than nothing, to you as much as to us.06
Your brand rides along on the Wire
Riders get a Wire rendered from their real data — the race, the placing, the rig — with every sponsor on the setup named. The Wire is built. No rider has posted one yet; this is the newest surface, not the proven one.
A Result Wire built from published facts — Cameron Jones, Unbound Gravel 200, 2025. Example render; not posted by the rider.
The founding window
One founding brand per category. Founding placement is $2,500 a year, locked for two years. The base placement holds at your founding rate from the day you activate, and after that you keep a permanent founding discount off whatever the category rate has become. Brands joining a category later pay the rate at the time they join. Want to start smaller? Present a race week for $1,000 — credited to the annual if you activate within 60 days. New products — competitive data, further race weeks, official designations — are priced separately when they exist. We would rather say all of that now than have you discover it later.
No brand has activated yet. Every category below is open.
Categories
What a setup record looks like
Live rows from the database, each with the tag that says where it came from. Nothing on this page is a mockup.
- Cameron JonesUnbound Gravel 2025Scott Addict Gravel RCSchwalbe G-One RS Pro 50mmReported by media
- Melisa RollinsSBT GRVL 2025Liv Devote Advanced ProKenda Crusher 45mmReported by the sponsor
- Karolina MigońThe Traka 2025Rose Backroad FFSchwalbe G-One RX Pro 45mmReported by media
- Brennan WertzSBT GRVL 2025Scott Addict Gravel RCRene Herse Barlow Pass 38mmReported by the sponsor
None of these is rider-confirmed yet — they are media- and sponsor-reported, and they say so. Rider confirmation is what the founding rider programme is for, and the tag will change when it happens rather than being written as though it already had.
The data, and what is never for sale
Read this part carefully. It is the reason the numbers are worth anything to you.
Included
Your own product, in aggregate
How your product performed in the record — counts, widths, pressures, finishing outcomes. Bundled with partnership.
Paid upsell
Competitive context
The same aggregates across a category, so your figure has something to sit against.
Never
Rider-level raw data
Not sold, not bundled, not available at any tier. Not to you, not to anyone. There is no version of this deal that includes it.
Every aggregate suppresses any bucket with fewer than 5 contributors, and every percentage is shown with the denominator it came from. Below that threshold you get a raw count — “4 of 7 riders” — never a percentage. A number built on two riders would flatter or damn a product at random, and you would have no way to tell which.
Field aggregates are not built yet. When they are, they will arrive with those rules already in them.
Take a founding category
Tell us the category and we will send the founding terms. Every partnership is agreed by hand — there is no self-serve tier.